Deals & Dollars
Acquisitions, investments, IPOs, and the strategies behind them.
Behind the brands
There’s more
to the story.
What’s happening under the label is usually more interesting than what’s printed on it.
We know the brands. But how much do we know about the businesses behind them?
Under the Label Notes explores the deals, leadership moves, strategies, and cultural shifts shaping the consumer world — and what they mean for what we buy, follow, and talk about.
$5.6T
Projected U.S. retail sales in 2026
National Retail Federation1,200+
Consumer M&A deals in 2024
PitchBook17.1%
U.S. retail sales made online, Q2 2024
U.S. Census BureauWhat you’ll find here
Deals. Strategy. Leadership. Culture.
A mix of industry news, sharp analysis, and fresh perspectives on the brands we buy, follow, and talk about.
Leadership Moves
Executive changes and what they signal about a company’s direction.
Business Strategy
How consumer businesses grow, compete, and reposition.
Consumer & Culture
The trends, behaviors, and cultural shifts shaping what we buy and why.
Behind the label
A note from the editor.
I’m Stephanie, an M&A and strategy consultant with 15 years of experience helping businesses navigate acquisitions, growth, and transformation.
I started Under the Label to bring a strategy insider’s perspective to consumer industry stories, without all the corporate jargon.
Curiosity looks good on you.
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